The things I have learned about leads is that they need to be simple, and interesting. To make a good lead you need to write objectively, specifically and emphasize the point. The lead is the most interesting or unusual part of the first paragraph.
What breaks a lead is if you put too much time and effort on the time and the place the event/story occurred (an agenda lead). Also if you state the obvious in your lead is going to be boring and sound like every other lead about that topic.
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That is so true about being simple and interesting. Also its hard to get the important stuff in few words as possible
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• Missing a word in this sentence: "Also if you state the obvious in your lead is..."